Before you start building an FAQ page, you should know what features to include. We've rounded up a selection of FAQ pages with unique characteristics—such as customer personalization and expanded self-service offerings—that make them especially robust and informative.

  1. AdEspresso
  2. Airtable
  3. Ancestry
  4. DoggieLawn
  5. Fabletics
  6. VRBO
  7. Wandering Bear Coffee
  8. Wistia

If you want to make an FAQ section that resonates with your customers, don’t just slap some ordinary questions and answers on a site page. Carefully think about what questions to include, consider who will answer (and how), and offer next-step solutions for when FAQs aren’t enough.

Tips for writing a good FAQ page

  1. Use data to pick the right questions
  2. Form clear criteria around responding
  3. Offer multiple solutions
  4. Track your progress
  5. Make your FAQ page easy to find
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